Penguin Huddle is a platform that combines social media, video content, events, articles and allows readers to engage as a community. The reader can use the platform to navigate through the subject areas as they would in a physical store or library, get personalised recommendations and participate in live discussions with other members.
The more the reader engages with the platform, the more it understands their likes and dislikes and recommends more content accordingly. The features were designed to bring relevant content from the different Penguin platforms together so the reader can find their topics of interest and become a participant member of the literary world. A range of posters was also designed as part of a campaign to advertise the new platform.